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Audi was founded in 1909 by August Horch. The name comes from Audi founder August Horch previously manufactured cars under its own name but no longer had the rights to it. His son suggested by the name's Latin form "Audi" (imperative form of the verb "to hear"), which August embraced. The milestone is considered the revolutionary Audi Quattro, a four-wheel drive sports car with great success in rallying.